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testing right now
1:14
There are many different techniques to
transition between clips depending on the
effect you want to create Fade-In/Fade-Outs:
A video that begins suddenly (or loudly) can
be jarring?testing right now?? A good
technique is fading in both visual and audio
of a video Most often, you will want to begin
your video with a fade-in, and close with a
fade-out A fade-in is an approximately one
second gradual transition at the beginning of
a clip Fade-ins and fade-outs can also occur
between clips if you are depicting the end of
a scene and the beginning of something
new??testing right now?? Cut: A cut is a
quick edit between video clips where one
immediately cuts to the next without adding a
transition Dissolve: This edit is a gradual
transition between clips From the video
viewers perspective, he or she will see a new
clip appear as a clip ends This technique is
good to transition between an image and the
beginning of a video interview???testing
right now? Pro Tip: If you are using a simple
video editor and you want to add an image at
the beginning or end of your video, use
PowerPoint! You can design a slide and save
it as a jpg image Most editors will allow you
to drop it right into your timeline
5??testing right now?? Develop Advanced Audio
Editing Skills Carrying Audio Over to the
Next Clip: If you are using an editor like
Final Cut or Avid, you can have multiple,
overlapping video and audio tracks in one
timeline For smoother and more seamless
transitions, allow the audio of some clips to
carry over to the next clip For example: when
watching one person talk to another person,
cut to a close up of the person listening
while you still hear that persons voice
talking from the previous clip Adding Music:
Music is a great way to make your video more
interesting
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6:22
Pick a video type for this project For
example, you could make a: Creative or viral
video How-to video Video interview Talk
show-style video Page 4 of 18 Tweet this
eBook Next, decide on the format for your
video??? The format will determine the videos
style Will you film in HD? Do you want to
record using a 16:9 (or wide screen) aspect
ratio? (Many companies do!) Perhaps you will
create a stationary set, and use a tripod to
film your video Maybe you will hold the
camera while recording To help you decide,
watch other videos to see what you like???? 2
Set Your Video Goals Creating video is a lot
of fun, but as with any marketing project,
its important to set goals for the video you
produce What do you want to achieve from your
video? Suggested Goals: 1 Increase direct
traffic to your companys website 2???? Grow
your YouTube Channels subscribers 3 Grow
your blog RSS subscribers 4 Build inbound
links into your website 5 Develop company
personality and brand 6???? Recruit new
employees or build company culture 7
Increase brand awareness (search traffic for
your company name) 3 Storyboard Your Video
Storyboarding is a technique to map out a
video sequence prior to filming In true form,
a video producer would draw the scenes on
paper as they would appear on camera
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hello this is
7:27
1 Check what kind of audio input your
camera uses?hello this is?? (Most likely, it
will be XLR or 1/8 inch input) 2 If you are
putting a mic on each person, use a
soundboard to collect all of your audio feeds
Connect the soundboard to the camera??hello
this is?? 3 If you dont want to use a
soundboard when using two mics, use a
splitter to enter two feeds into one jack
However, this may decrease the audio quality
or cause a slight buzzing sound 4???hello
this is? For wireless mics, clip the
transmitter onto the person being recorded
Make sure they turn the transmitter on! Use
a Boom Mic to Record a Scene: If you are
recording a video using a hand-held camera,
you may want to use a boom mic A boom mic, or
shotgun mic, is a directional microphone that
connects to the camera For most boom mics,
you will need a camera with an XLR
input??hello this is?? 4 Use Good
Lighting Lighting is an incredibly important
factor in video quality Without good
lighting, your video could look dark, grainy
or even discolored Good light also helps
remove awkward shadows and increases the
clarity of your picture! One very simple
lighting technique is called three-point
lighting
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3:35
After all, it can appear very complex! What
tools do I use? How do I know what to make?
How on earth am I going to explain the value
of this to my boss? If you answer these
questions, video can be a major asset to your
business Appealing to both audio and visual
senses, video is powerful, emotion-evoking
content that people love to share???
Marketers can use video to generate traffic
to their websites, build brand buzz, generate
inbound links (which can help with SEO) and
grow social media reach This eBook answers
the basic questions most marketers face
before diving into video It is different from
other video tutorials because it covers video
production from a business perspective
Specifically, it explains how you can use
video to reach your marketing goals???? It
walks you through the entire process of
developing your video idea, as well as
filming, editing, publishing and promoting it
By following this guide, you will be able to
create your own video masterpiece, and see
amazing results! Part I: How to Develop Your
Video Idea 1 Decide What Type of Video You
Want to Create There are many different
types of videos you can make Which type of
video is right for your project? That depends
on how you want to film your video and what
the purpose of your video will be???? Pick a
video type for this project For example, you
could make a: Creative or viral video How-to
video Video interview Talk show-style
video Page 4 of 18 Tweet this eBook Next,
decide on the format for your video The
format will determine the videos style Will
you film in HD? Do you want to record using a
16:9 (or wide screen) aspect ratio? (Many
companies do!) Perhaps you will create a
stationary set, and use a tripod to film your
video???? Maybe you will hold the camera
while recording To help you decide, watch
other videos to see what you like 2 Set Your
Video Goals Creating video is a lot of fun,
but as with any marketing project, its
important to set goals for the video you
produce
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testing right now
8:34
Most editors will allow you to drop it right
into your timeline 5?testing right now??
Develop Advanced Audio Editing
Skills Carrying Audio Over to the Next Clip:
If you are using an editor like Final Cut or
Avid, you can have multiple, overlapping
video and audio tracks in one timeline For
smoother and more seamless transitions, allow
the audio of some clips to carry over to the
next clip For example: when watching one
person talk to another person, cut to a close
up of the person listening while you still
hear that persons voice talking from the
previous clip Adding Music: Music is a great
way to make your video more
interesting??testing right now?? Add a
dramatic tune during a moment of tension Use
a low, cheerful track in the background of a
how-to video However, never use copyrighted
music in your videos If you do, video-sharing
sites like YouTube will remove your audio, or
worse, you could get sued???testing right
now? Find creative commons audio files (Final
Cut Studio has a ton) or make your own
music! Page 13 of 18 Tweet this eBook 6
Export Your Video Into a Sharable File
Format After you are happy with your video
editing, you will need to export your video
Some tools like iMovie and Camtasia have
simple settings that let you export your
video in a format specific to the site where
you will upload the video Tools like iMovie
can upload your new video to your YouTube
account for you??testing right now?? Often,
you will be exporting to mov or avi,
depending on the editing tool Both work well
for uploading to the web
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hello this is
3:14
Where you decide to publish should align
with the original goals of the video 1?hello
this is?? Upload to YouTube and Other Video
Sharing Sites YouTube is the second largest
search engine and an incredibly popular video
viewing website Twenty-four hours of video
are uploaded to YouTube every 60 seconds! 1
Create a YouTube Account if you havent yet
Edit it with your information, logo,
etc??hello this is?? 2 Upload your first
video 3 Add an intriguing title and add tags
that folks might use to search for a video
like yours???hello this is? 4 Add a URL
linking to your website (or a link of your
choice) at the beginning of the video
description, followed by a sentence or two
about your video 5 Save and publish! Page 14
of 18 Tweet this eBook Pro Tip: If you are
uploading an HD video, keep it private while
it is processing so your viewers first
impression is crystal clear video! YouTube
only accepts videos that are 10 minutes or
fewer??hello this is?? Some video sites that
accept longer videos are Vimeo, Viddler and
Bliptv Note: Be careful about uploading
overly promotional content to free video
sharing sites It occasionally violates the
sharing site's terms of service
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3:34
Videos also give you the unique opportunity
to communicate with your target audience in a
way that puts you in touch with what is truly
important to them, what motivates them, and
what will leave an everlasting impression But
videos are even more valuable than just
providing you with an interactive vehicle for
your marketing message??? Videos also help
to increase the value of your products, and
even your brand If you are involved in
information marketing, you can instantly ramp
up the perceived value of your products by
adding in video based components People often
learn better when they are given a visual as
to their tasks and the end result, and
creating dynamic video lessons or tutorials
will instantly increase conversion rates, and
skyrocket your income So, now that you
understand just how important high quality
video presentations are to your marketing
message, let's take a closer look at how you
can develop laser targeted video campaigns
that speak your customers language???? After
all, not all videos are created equally
Creating High Quality Videos Imagine if you
were able to personally welcome people to
your website, to guide them through your
information and direct them to your order
button Imagine what that would do for your
conversion rates Well, with videos - that's
exactly what you can do???? You can use
videos a number of different ways, including
in sales pitches, in tutorials, within your
launch sequence to warm up customers and to
simply develop brand awareness The more often
people see you or hear you, the faster
they'll recognize your brand on the spot The
trouble is, many new entrepreneurs struggle
with the technical aspects of creating high
quality videos They aren't sure what programs
to use, how to edit videos, how to enhance
the quality, or even how to create scripts or
motions that guide viewers from one frame to
another, retaining their attention every step
of the way???? The great news is that even
if you have absolutely no experience creating
videos, there are tools and resources you can
use to develop high quality, interactive
videos in a matter of a few short hours For
starters, the majority of new computers come
bundled with video production software
already, but if you really want to ramp up
the quality of your videos however, you'll
want to consider purchasing an industry grade
program, such as Camtasia or CamStudio These
programs will help to add functionality to
your videos, while making it easy for you to
integrate sound (audio narratives, music,
etc), as well as highlight important notes,
and of course, they provide you with added
flexibility with editing video content Now,
here's what I'm going to show you how to not
only simplify the process of creating videos
but how to AUTOMATE distribution! There's a
secret weapon online that will give you the
opportunity to develop dozens of high quality
videos in a matter of seconds, and best
of all, you can use this video production
suite to repurpose content, so that your
videos are created from existing articles
you've already written! The resource is
found at http://www
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