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After all, it can appear very complex! What tools do I use? How do I know what to make? How on earth am I going to explain the value of this to my boss? If you answer these questions, video can be a major asset to your business Appealing to both audio and visual senses, video is powerful, emotion-evoking content that people love to share??? Marketers can use video to generate traffic to their websites, build brand buzz, generate inbound links (which can help with SEO) and grow social media reach This eBook answers the basic questions most marketers face before diving into video It is different from other video tutorials because it covers video production from a business perspective Specifically, it explains how you can use video to reach your marketing goals???? It walks you through the entire process of developing your video idea, as well as filming, editing, publishing and promoting it By following this guide, you will be able to create your own video masterpiece, and see amazing results! Part I: How to Develop Your Video Idea 1 Decide What Type of Video You Want to Create There are many different types of videos you can make Which type of video is right for your project? That depends on how you want to film your video and what the purpose of your video will be???? Pick a video type for this project For example, you could make a: Creative or viral video How-to video Video interview Talk show-style video Page 4 of 18 Tweet this eBook Next, decide on the format for your video The format will determine the videos style Will you film in HD? Do you want to record using a 16:9 (or wide screen) aspect ratio? (Many companies do!) Perhaps you will create a stationary set, and use a tripod to film your video???? Maybe you will hold the camera while recording To help you decide, watch other videos to see what you like 2 Set Your Video Goals Creating video is a lot of fun, but as with any marketing project, its important to set goals for the video you produce
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testing right now
Most editors will allow you to drop it right into your timeline 5?testing right now?? Develop Advanced Audio Editing Skills Carrying Audio Over to the Next Clip: If you are using an editor like Final Cut or Avid, you can have multiple, overlapping video and audio tracks in one timeline For smoother and more seamless transitions, allow the audio of some clips to carry over to the next clip For example: when watching one person talk to another person, cut to a close up of the person listening while you still hear that persons voice talking from the previous clip Adding Music: Music is a great way to make your video more interesting??testing right now?? Add a dramatic tune during a moment of tension Use a low, cheerful track in the background of a how-to video However, never use copyrighted music in your videos If you do, video-sharing sites like YouTube will remove your audio, or worse, you could get sued???testing right now? Find creative commons audio files (Final Cut Studio has a ton) or make your own music! Page 13 of 18 Tweet this eBook 6 Export Your Video Into a Sharable File Format After you are happy with your video editing, you will need to export your video Some tools like iMovie and Camtasia have simple settings that let you export your video in a format specific to the site where you will upload the video Tools like iMovie can upload your new video to your YouTube account for you??testing right now?? Often, you will be exporting to mov or avi, depending on the editing tool Both work well for uploading to the web
Aggiunto: 1804 giorni fa Da oph7hvb
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testing right now
There are many different techniques to transition between clips depending on the effect you want to create Fade-In/Fade-Outs: A video that begins suddenly (or loudly) can be jarring?testing right now?? A good technique is fading in both visual and audio of a video Most often, you will want to begin your video with a fade-in, and close with a fade-out A fade-in is an approximately one second gradual transition at the beginning of a clip Fade-ins and fade-outs can also occur between clips if you are depicting the end of a scene and the beginning of something new??testing right now?? Cut: A cut is a quick edit between video clips where one immediately cuts to the next without adding a transition Dissolve: This edit is a gradual transition between clips From the video viewers perspective, he or she will see a new clip appear as a clip ends This technique is good to transition between an image and the beginning of a video interview???testing right now? Pro Tip: If you are using a simple video editor and you want to add an image at the beginning or end of your video, use PowerPoint! You can design a slide and save it as a jpg image Most editors will allow you to drop it right into your timeline 5??testing right now?? Develop Advanced Audio Editing Skills Carrying Audio Over to the Next Clip: If you are using an editor like Final Cut or Avid, you can have multiple, overlapping video and audio tracks in one timeline For smoother and more seamless transitions, allow the audio of some clips to carry over to the next clip For example: when watching one person talk to another person, cut to a close up of the person listening while you still hear that persons voice talking from the previous clip Adding Music: Music is a great way to make your video more interesting
Aggiunto: 1804 giorni fa Da oph7hvb
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