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Videos also give you the unique opportunity to communicate with your target audience in a way that puts you in touch with what is truly important to them, what motivates them, and what will leave an everlasting impression But videos are even more valuable than just providing you with an interactive vehicle for your marketing message??? Videos also help to increase the value of your products, and even your brand If you are involved in information marketing, you can instantly ramp up the perceived value of your products by adding in video based components People often learn better when they are given a visual as to their tasks and the end result, and creating dynamic video lessons or tutorials will instantly increase conversion rates, and skyrocket your income So, now that you understand just how important high quality video presentations are to your marketing message, let's take a closer look at how you can develop laser targeted video campaigns that speak your customers language???? After all, not all videos are created equally Creating High Quality Videos Imagine if you were able to personally welcome people to your website, to guide them through your information and direct them to your order button Imagine what that would do for your conversion rates Well, with videos - that's exactly what you can do???? You can use videos a number of different ways, including in sales pitches, in tutorials, within your launch sequence to warm up customers and to simply develop brand awareness The more often people see you or hear you, the faster they'll recognize your brand on the spot The trouble is, many new entrepreneurs struggle with the technical aspects of creating high quality videos They aren't sure what programs to use, how to edit videos, how to enhance the quality, or even how to create scripts or motions that guide viewers from one frame to another, retaining their attention every step of the way???? The great news is that even if you have absolutely no experience creating videos, there are tools and resources you can use to develop high quality, interactive videos in a matter of a few short hours For starters, the majority of new computers come bundled with video production software already, but if you really want to ramp up the quality of your videos however, you'll want to consider purchasing an industry grade program, such as Camtasia or CamStudio These programs will help to add functionality to your videos, while making it easy for you to integrate sound (audio narratives, music, etc), as well as highlight important notes, and of course, they provide you with added flexibility with editing video content Now, here's what I'm going to show you how to not only simplify the process of creating videos but how to AUTOMATE distribution! There's a secret weapon online that will give you the opportunity to develop dozens of high quality videos in a matter of seconds, and best of all, you can use this video production suite to repurpose content, so that your videos are created from existing articles you've already written! The resource is found at http://www
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After all, it can appear very complex! What tools do I use? How do I know what to make? How on earth am I going to explain the value of this to my boss? If you answer these questions, video can be a major asset to your business Appealing to both audio and visual senses, video is powerful, emotion-evoking content that people love to share??? Marketers can use video to generate traffic to their websites, build brand buzz, generate inbound links (which can help with SEO) and grow social media reach This eBook answers the basic questions most marketers face before diving into video It is different from other video tutorials because it covers video production from a business perspective Specifically, it explains how you can use video to reach your marketing goals???? It walks you through the entire process of developing your video idea, as well as filming, editing, publishing and promoting it By following this guide, you will be able to create your own video masterpiece, and see amazing results! Part I: How to Develop Your Video Idea 1 Decide What Type of Video You Want to Create There are many different types of videos you can make Which type of video is right for your project? That depends on how you want to film your video and what the purpose of your video will be???? Pick a video type for this project For example, you could make a: Creative or viral video How-to video Video interview Talk show-style video Page 4 of 18 Tweet this eBook Next, decide on the format for your video The format will determine the videos style Will you film in HD? Do you want to record using a 16:9 (or wide screen) aspect ratio? (Many companies do!) Perhaps you will create a stationary set, and use a tripod to film your video???? Maybe you will hold the camera while recording To help you decide, watch other videos to see what you like 2 Set Your Video Goals Creating video is a lot of fun, but as with any marketing project, its important to set goals for the video you produce
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Pick a video type for this project For example, you could make a: Creative or viral video How-to video Video interview Talk show-style video Page 4 of 18 Tweet this eBook Next, decide on the format for your video??? The format will determine the videos style Will you film in HD? Do you want to record using a 16:9 (or wide screen) aspect ratio? (Many companies do!) Perhaps you will create a stationary set, and use a tripod to film your video Maybe you will hold the camera while recording To help you decide, watch other videos to see what you like???? 2 Set Your Video Goals Creating video is a lot of fun, but as with any marketing project, its important to set goals for the video you produce What do you want to achieve from your video? Suggested Goals: 1 Increase direct traffic to your companys website 2???? Grow your YouTube Channels subscribers 3 Grow your blog RSS subscribers 4 Build inbound links into your website 5 Develop company personality and brand 6???? Recruit new employees or build company culture 7 Increase brand awareness (search traffic for your company name) 3 Storyboard Your Video Storyboarding is a technique to map out a video sequence prior to filming In true form, a video producer would draw the scenes on paper as they would appear on camera
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