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After all, it can appear very complex! What tools do I use? How do I know what to make? How on earth am I going to explain the value of this to my boss? If you answer these questions, video can be a major asset to your business Appealing to both audio and visual senses, video is powerful, emotion-evoking content that people love to share??? Marketers can use video to generate traffic to their websites, build brand buzz, generate inbound links (which can help with SEO) and grow social media reach This eBook answers the basic questions most marketers face before diving into video It is different from other video tutorials because it covers video production from a business perspective Specifically, it explains how you can use video to reach your marketing goals???? It walks you through the entire process of developing your video idea, as well as filming, editing, publishing and promoting it By following this guide, you will be able to create your own video masterpiece, and see amazing results! Part I: How to Develop Your Video Idea 1 Decide What Type of Video You Want to Create There are many different types of videos you can make Which type of video is right for your project? That depends on how you want to film your video and what the purpose of your video will be???? Pick a video type for this project For example, you could make a: Creative or viral video How-to video Video interview Talk show-style video Page 4 of 18 Tweet this eBook Next, decide on the format for your video The format will determine the videos style Will you film in HD? Do you want to record using a 16:9 (or wide screen) aspect ratio? (Many companies do!) Perhaps you will create a stationary set, and use a tripod to film your video???? Maybe you will hold the camera while recording To help you decide, watch other videos to see what you like 2 Set Your Video Goals Creating video is a lot of fun, but as with any marketing project, its important to set goals for the video you produce
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Pick a video type for this project For example, you could make a: Creative or viral video How-to video Video interview Talk show-style video Page 4 of 18 Tweet this eBook Next, decide on the format for your video??? The format will determine the videos style Will you film in HD? Do you want to record using a 16:9 (or wide screen) aspect ratio? (Many companies do!) Perhaps you will create a stationary set, and use a tripod to film your video Maybe you will hold the camera while recording To help you decide, watch other videos to see what you like???? 2 Set Your Video Goals Creating video is a lot of fun, but as with any marketing project, its important to set goals for the video you produce What do you want to achieve from your video? Suggested Goals: 1 Increase direct traffic to your companys website 2???? Grow your YouTube Channels subscribers 3 Grow your blog RSS subscribers 4 Build inbound links into your website 5 Develop company personality and brand 6???? Recruit new employees or build company culture 7 Increase brand awareness (search traffic for your company name) 3 Storyboard Your Video Storyboarding is a technique to map out a video sequence prior to filming In true form, a video producer would draw the scenes on paper as they would appear on camera
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